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Siembre creatividad y cosechará innovación
Miller, Paddy; Brankovic, AzraArticle ART-2049Innovation and ChangeEn los últimos años muchas empresas han dado pasos para formalizar la innovación a través de medidas como la creación de un departamento específico con su director correspondiente. Curiosamente, esta tendencia coincide con un periodo de crisis económica, lo que puede interpretarse como el reconocimiento cada vez más extendido de que el camino a seguir pasa por la innovación, porque a largo plazo será la que determine la posición de una empresa en...Starting at €8.20
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Building a Creative Culture for Innovation
Miller, Paddy; Brankovic, AzraArticle ART-2049-EInnovation and ChangeOver the past couple of years, many companies have been taking steps to formalize the innovation function, creating a separate innovation office and appointing a Chief Innovation Officer (CIO). Interestingly, this development coincides with a period of economic crisis, and may signal a growing recognition that the way forward is innovation, which will ultimately affect or condition a company's industry position over the long term. As companies fo...Starting at €8.20
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Mike McCready and Music Xray: Business model innovation in the music industry
Brankovic, Azra; Miller, PaddyCase DPO-246-EInnovation and Change, Knowledge and Communication, StrategyThe Music Xray case study can be used as a companion case to "Polyphonic HMI: Mixing Music and Math" (HBS Publishing, 2005) or as a stand-alone case. The case captures the emergence of a new business model in response to changes wrought on the music industry by the Internet, and particularly the advent of Web 2.0.Starting at €8.20
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Mike McCready and Music Xray - Teaching Note: Business model innovation in the music industry
Miller, Paddy; Brankovic, AzraTeaching Note DPOT-54-EInnovation and Change, Knowledge and Communication, StrategyThe Music Xray case captures the emergence of a new business model in response to changes in the music industry brought about by the Internet, and particularly the advent of Web 2.0. This Teaching Note lends itself to the discussion of the following topics: o The Impact of the Internet on the Music Industry. How has the Internet affected the music industry? How can industry players adapt? o Business Model Innovation. How ...Starting at €0.00
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Bank of Muntenia: Transforming the customer listening model
Valentí, Albert; Gallo, Iñigo; Mosquera, FelipeCase M-1404-EMarketingIn June 2023, Nadia Cuza, recently appointed Head of Customer Experience at Bank of Muntenia, was reflecting on the journey taken to launch the new customer listening model and the challenges ahead. Less than a year earlier, a new model for measuring satisfaction after every customer interaction with the bank had been rolled out across the entire retail network: when visiting an office, logging into online banking, using an ATM or any other inter...Starting at €8.20
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El Banco de Muntenia: La transformación del modelo de escucha del cliente
Valentí, Albert; Gallo, Iñigo; Mosquera, FelipeCase M-1404MarketingEn junio del 2023 Nadia Cuza, recién nombrada responsable de Experiencia del Cliente del Banco de Muntenia, reflexionaba sobre el camino recorrido para lanzar el nuevo modelo de escucha del cliente y los retos de cara al futuro. Hacía menos de un año que se había puesto en marcha un nuevo modelo para medir la satisfacción del cliente después de cualquier interacción con el banco en toda la red comercial: al visitar una oficina, al acceder a las f...Starting at €8.20