IESE (España)
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Kantha Bopha Children's Hospitals: Dr. Beat Richner's Lifework
Olivares, Ignacio; Kase, KimioCase SM-1548-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementDr. Beat Richner, a 62-year-old Swiss pediatrician, set up children's hospitals in 1991 at the behest of the Cambodian King after the devastation brought about by the civil war. By 2009 he has managed to open and run four of them, both in Phnom Penh and Siem Reap. They are almost entirely dependent on private donations, which, collected through his cello concerts and the Kantha Bopha Foundation, largely come from Europe and other parts of the wo...Starting at €8.20
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Jia Wu goes West - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinTeaching Note ADT-33-EDecision Analysis, MarketingThe objective of this note is to illustrate forecasting with monthly sales data. It is based on historical data of household goods sales in United Kingdom, from January 1997 to December 2011. The student is challenged to develop a model for these data and to calculate a forecast for 2012 sales, based on this model. There is a companion IESE focus case, - ADFC-003 -"The Jia Wu Expansion", that covers the prior expansion of Jia Wu to Australia. The...Starting at €0.00
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Los hospitales infantiles Kantha Bopha: el trabajo de toda una vida del Dr. Beat Richner
Olivares, Ignacio; Kase, KimioCase SM-1548Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEl Dr. Beat Richner es un pediatra suizo de 62 años que en 1991 construyó un hospital infantil a petición del rey de Camboya tras los destrozos que se produjeron durante la guerra civil. En 2009 ya había conseguido poner en marcha cuatro centros en Phnom Penh y Siem Reap. Sus hospitales dependen casi exclusivamente de las donaciones privadas, que se recaudan en los recitales de violonchelo del doctor y a través de la Fundación Kantha Bopha y prov...Starting at €8.20
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Jia Wu Goes West
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinFocused Case ADFC-4-EDecision Analysis, MarketingThe objective of this case is to illustrate forecasting with monthly sales data. It is based on historical data for household goods sales in the United Kingdom from January 1997 to December 2011. Students are challenged to develop a model for this data and to calculate a forecast for 2012 sales based on that model. There is a companion IESE focus case, ADFC-3 "The Jia Wu Expansion," which describes Jia Wu's earlier expansion to Australia. The pur...Starting at €8.20