Default Category
-
Chemical Fusion (B)
Ariño, Miguel Angel; Sabrià, FredericCase AD-363-EDecision AnalysisThe multinational IQI has sold Química del Vallès, three years after acquiring it, so the previous plan for producing pyriclamate becomes optimal for it. However, the plan of recent years was more satisfactory for it overall. The problem that must be solved is how to encourage Química del Vallès to maintain the latest plan instead of replacing it with the old one. This case is based on the case "Química del Vallès (B)" by the same authors (AD-230...Starting at €5.74
-
Chemical Fusion (A)
Ariño, Miguel Angel; Sabrià, FredericCase AD-362-EDecision AnalysisDay after day, Química del Vallès is faced with the decision of how many liters of pyriclamate to produce for daily sale to the Spanish subsidiary of IQI, an English multinational. The drums of pyriclamate that are not required by the multinational should be discarded since it is a highly unstable chemical compound. Later, Química del Vallès is acquired by IQI, which makes it reasonable to assume that the production policy must be changed to obta...Starting at €8.20
-
Fusión Química (B)
Ariño, Miguel Angel; Sabrià, FredericCase AD-363Decision AnalysisLa multinacional IQI vende, tres años después de su adquisición, Química del Vallés, por lo que el plan anterior de producción de piriclamato pasa a ser óptimo para esta. Sin embargo, el plan de los últimos años le resultaba globalmente más satisfactorio. El problema que debe resolverse es cómo incentivar a Química del Vallés para que lo mantenga en lugar de sustituirlo por el antiguo. Este caso está basado en el caso "Química del Vallés (B)" de ...Starting at €5.74
-
Andrew Yang: A New Way Marketing Campaign
Kim, Tami; Yemen, GerryCase DARDEN-M-1018-EMarketingThis field-based case follows Andrew Yang, who went from an unknown to a major competitor in the 2020 Democratic Party presidential race. Yang’s initial rise to fame was largely owed to a group of young people who called themselves the Yang Gang. They made memes, GIFs, and music videos, had lengthy discussions about Yang’s campaign platform on Reddit, showed up at rallies, and served as small donors. This success, however, was a double-edged swor...Starting at €8.20
-
The Club (Portuguese version, Portugal)
Sabrià, FredericCase ASN-76-PPDecision Analysis, Leadership and People ManagementA golf course in Madrid is changing its payment system for hairdressing services. A seemingly innocuos measure leads to issues related to control systems, motivation and ethics. This case is based on the case "The Club", ASN-12, from the same author.Starting at €8.20
-
Facebook: Managing User-Generated Content
Kim, Tami; Yemen, GerryCase DARDEN-M-0976-EMarketingReviewing content at scale had become a challenge for social media firms, and really for any business that worked to keep its public image truthful and accurate. Between public outcry and seemingly unending media investigations, government regulators were becoming increasingly concerned and putting pressure on regulators to evaluate content and privacy issues in social media. During congressional testimony in 2018, Facebook founder Mark Zuckerber...Starting at €8.20
-
The Club
Sabrià, FredericCase ASN-76-EDecision Analysis, Leadership and People ManagementA golf course in Madrid is changing its payment system for hairdressing services. A seemingly innocuos measure leads to issues related to control systems, motivation and ethics. This case is based on the case "The Club", ASN-12, from the same author.Starting at €8.20
-
El club
Sabrià, FredericCase ASN-76Decision Analysis, Leadership and People ManagementEn un club de golf de Madrid se modifica el sistema de cobro de los servicios de peluquería. Una medida aparentemente inocente hace rápidamente emerger una multitud de aspectos relacionados con los sistemas de control, motivación y ética. Este caso es el antiguo "El Club" ASN-12 del mismo autor.Starting at €8.20
-
Livingstone y Stanley
Ariño, Miguel Angel; Sabrià, FredericCase AD-226Decision Analysis, EconomicsEl consumo de gasolina de una operación que presenta el caso es una variable incierta. Debe decidirse el aprovisionamiento de gasolina a hacer, teniendo en cuenta los costes de que ésta sea insuficiente y los costes de excederse en el aprovisionamiento.Starting at €8.20
-
Customer Insights
Venkatesan, Rajkumar; Kim, TamiExercise DARDEN-M-1013MarketingIn this set of three exercises, students are cast in the role of marketing manager of one of three product categories. They must choose a specific brand in their category and use research trend tools and Google Ads Keyword Planner to explore and analyze consumer demand, identify customer segments, research product features, identify competitors, and, finally, choose paid-search keywords. The exercises culminate in a presentation using the PowerPo...Starting at €8.20