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Andrew Yang: A New Way Marketing Campaign
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1018-EPublished: Oct 19, 2021Reviewed: Oct 4, 2022Format: PDFPages: 25Language: English - Case
Social Advocacy and Guerrilla Marketing: The No Fly List Kids Canada
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A022-EPublished: Jun 5, 2019Reviewed: Jun 5, 2019Format: PDFPages: 17Language: English - Case
Facebook: Managing User-Generated Content
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0976-EPublished: Mar 11, 2020Format: PDFPages: 7Language: English - Teaching Note
Social Advocacy and Guerrilla Marketing: The No Fly List Kids Canada - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B19A022-EPublished: Jun 5, 2019Reviewed: Jun 5, 2019Format: PDFPages: 11Language: English - Case
Niantic, Inc.: Pokemon Go and the Rise of Augmented Reality Gaming
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A006-EPublished: Mar 8, 2019Reviewed: Mar 8, 2019Format: PDFPages: 23Language: English - Case
The 2006 World Cup: Mobile Marketing at adidas (A)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07A016-EPublished: Oct 4, 2007Reviewed: Feb 26, 2010Format: PDFPages: 14Language: English - Case
The 2006 World Cup: Mobile Marketing at adidas (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07A017-EPublished: Oct 4, 2007Reviewed: Feb 26, 2010Format: PDFPages: 3Language: English - Exercise
Customer Insights
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1013Published: Jul 26, 2021Reviewed: May 26, 2023Format: PDFPages: 4Language: - Teaching Note
Customer Journey Map - Teaching note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1012TN-EPublished: May 15, 2023Format: PDFPages: 9Language: English - Case
Mastercard: Getting in League with Legends
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1008-EPublished: Sep 23, 2022Reviewed: Sep 12, 2022Format: PDFPages: 15Language: English