IESE (España)
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Coca Cola Spain: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269-EKnowledge and Communication, MarketingThe case analyzes Coca-Cola Spain's use of social media and Web 2.0 to reach audiences that are no longer tuning in to mass media. It also discusses the similarities and differences between various social media platforms and the ongoing evolution of online marketing.Starting at €8.20
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Genmedi: How to Value a New Company for an Upcoming Round of Financing - Teaching Note
Liechtenstein, Heinrich; Kolarova, LenkaTeaching Note ET-34-EEntrepreneurship, FinanceEvery venture capital and private equity deal involves determining the value of the company. This is one of the most important-and most difficult-tasks faced by an investor (and an entrepreneur), and skill is required when using the various methods for valuing a company. In March 2019, the investors in LifeCycle Ltd.-a technology company based in Shanghai, China-set up a new company, Genmed, to capitalize on an innovative technology for biologica...Starting at €0.00
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Santander and Formula One - Teaching Note
Villanueva, Julian; Ziskind, Julie MichelleTeaching Note MT-33-EMarketingTips and advice on teaching the Santander and Formula One caseStarting at €0.00
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Primark: £10 Ooh that's Expensive!
Ziskind, Julie Michelle; Villanueva, Julian; Nueno, José LuisCase M-1249-EMarketingOn August 5th, 2010, Paul Marchant, the CEO of the UK's wildly popular discount clothier Primark, announced a new store opening on the poor relation end of London's Oxford Street. The Primark store on the opposite end, up-scale Marble Arch, had opened in 2007 and, despite concerns about its location among higher end retailers, was now generating profits of 1.7M/ week. The newest location of this unique vender would take up an astounding 85,000 ...Starting at €8.20
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Coca Cola España: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269Knowledge and Communication, MarketingEl caso analiza el uso que Coca-Cola España hace de los medios de comunicación social y de la Web 2.0 para llegar a un público que ya no sintoniza con los medios de comunicación de masas. También trata el desarrollo actual del marketing online y las similitudes y diferencias que existen entre diversas plataformas de medios sociales.Starting at €8.20
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Soomaa Labs OU (A)
Johnson, Rob; Kolarova, LenkaCase E-218-EEntrepreneurship, FinanceThe fast-growing company in this case is considering pursuing an IPO on NASDAQ. The A case focuses on whether the company should do the IPO and, if so, what the process would involve and what the IPO valuation might be. The B case examines proposals from four investment banks to be the lead advisor on the IPO. The C case describes events leading up to the final stages just prior to the IPO.Starting at €8.20
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Soomaa Labs OU (C)
Johnson, Rob; Kolarova, LenkaCase E-220-EEntrepreneurship, FinanceThe fast-growing company in this case is considering pursuing an IPO on NASDAQ. The A case focuses on whether the company should do the IPO and, if so, what the process would involve and what the IPO valuation might be. The B case examines proposals from four investment banks to be the lead advisor on the IPO. The C case describes events leading up to the final stages just prior to the IPO.Starting at €5.74
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Angus Morrison Ltd - Teaching Note
Johnson, Rob; Kolarova, LenkaTeaching Note ET-53-EEntrepreneurship, FinanceThis case describes an opportunity for an experienced Scotch whisky executive to buy a company operating in the Scotch whisky industry. Part of the opportunity involves transforming the company, currently a broker and whisky supplier, into a full-fledged Scotch whisky company. The case details some of the complications of securing and then financing a deal.Starting at €0.00
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Accent Equity Partners and the San Sac Deal
Kolarova, Lenka; Liechtenstein, Heinrich; Grabenwarter, UliCase F-983-EEntrepreneurship, FinanceIt was April 2019, and Niklas Sloutski, Chief Executive Officer of Accent Equity Partners, a Stockholm-based private equity firm, had just returned from a meeting with the firm's partners. The meeting in which they reviewed the firm's investment portfolio brought discussions about the implications of pursuing a possible exit from the investment in the San Sac Group, a market-leading provider of waste sorting, containment and compaction products i...Starting at €8.20
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Santander and Formula One (A)
Ziskind, Julie Michelle; Villanueva, JulianCase M-1259-EMarketingCase A begins in the fall of 2009 as Santander's first foray into corporate sponsorship, their contract with F1 Team Mercedes McLaren, is coming up for renewal. Active since 2007, the sponsorship is strategically aimed at raising Santander's awareness in key geographic markets where it is in the process of rebranding previously acquired local banks under the unified Santander name. Santander chooses F1 for its ability to provide a large, interna...Starting at €8.20