Ivey Business School (Canada)
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CapitalCare: Getting Lost in the Crowd
Mark Arnison; Sherrell Steele; Bob GravesCase IVEY-9B20A029-EMarketingIn July 2018 Sherry Schaefer, the Director, Foundation & Community Engagement at the CapitalCare Foundation (the Foundation) was facing an organizational branding/positioning problem. The Foundation, based in Edmonton, Alberta, Canada, was responsible for raising donations to support equipment and enrichment programs in long-term care facilities that provide long-term housing and medical care for sick and elderly people. The Foundation was compet...Starting at €8.20
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Bald Baker’s Sweet Challenge
Ebrahim Mazaheri; Maryam TofighiCase IVEY-9B21A024-EMarketingAfter pursuing a career in finance, the case protagonist moved back to his hometown of Toronto in 2016 to pursue his dream of being an entrepreneur. An incident involving his diabetic father during a family vacation was the primary motivation for his deciStarting at €8.20