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Snackos SpA (C)
Ferrer, Jordi; Nueno, José LuisCase M-981MarketingLa mañana del 26 de noviembre de 1993, Giovanni Segni, director de Marketing Estratégico de Snackos SpA, se disponía a analizar los datos definitivos que acababa de recibir del test que, sobre las dos nuevas líneas de Fritto, Bolsa Junior y Super Snack, se había estado realizando durante los tres últimos meses. Segni debía sacar conclusiones que le permitieran tomar decisiones sobre el lanzamiento nacional de estas dos nuevas líneas y de los posi...Starting at €5.74
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Snackos SpA (A)
Ferrer, Jordi; Nueno, José LuisCase M-979-EMarketingThis is the first of a three-case series. In February 1993, Giovanni Segni, Strategic Marketing Director of Snackos (Donar International in Italy), was reviewing the AC Nielsen reports he had received the day before. Once again, as in previous years, Snackos figured as the undisputed leader of the savoury snacks sector, with a 53% share of a market worth 755 billion lire.Starting at €8.20
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Snackos SpA (B)
Ferrer, Jordi; Nueno, José LuisCase M-980-EMarketingThis is the second of a three-case series. Having examined the Nielsen reports and the development of savoury snacks sales in the CTK channel (newspaper stands, sweet shops, school, amusement arcades, etc), which was not covered by Nielsen, Giovanni Segni, Snacko's Strategic Marketing Director, reached the conclusion that the 69% market share in individual packs of savory snacks which AC Nielsen gave them was not a realistic figure. A closer esti...Starting at €5.74
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Mobiuspace: Venturing into Emerging Markets
Dai Yao; Xingyu Chen; Li Ji; Ling Jiang; Shijie LuCase IVEY-9B20A040-EEntrepreneurship, Marketing, StrategyIn mid 2019, Mobiuspace, a Chinese Internet company, faced a new challenge. As a result of declining revenues from domestic mobile Internet markets, overseas markets offered new opportunities. In 2009, Snaptube, a short video aggregation and distribution platform that Mobiuspace offered as its main product, seized the opportunity to grow in emerging markets by creating localized and personalized video content. Despite the company’s initial succes...Starting at €8.20
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Mobiuspace: Venturing into Emerging Markets - Teaching Note
Dai Yao; Xingyu Chen; Li Ji; Ling Jiang; Shijie LuTeaching Note IVEY-8B20A040-EMarketingTeaching note for product 9B20A040.Starting at €0.00
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Youliaodao in the Era of Knowledge Economy: Go Big or Go Home
Dai Yao; Xingyu Chen; Ling Jiang; Li JiCase IVEY-9B20A031-EMarketingIn 2016, China witnessed a significant rise in the knowledge economy. Many users, who had been used to consuming information on the Internet for free, had become increasingly willing to pay for user-generated-content (UGC). Recognizing this emerging opportunity, Qiushibaike (QB), a well-established UGC platform with a focus on entertaining content, rolled out a new pay-for-knowledge product, namely Youliaodao (YLD), which focused on informational...Starting at €8.20
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Continente: The relaunch of private label soft drinks
Ferrer, Jordi; Nueno, José Luis; Villanueva, JulianCase M-1049-EMarketingThe private label department at Continente wants to relaunch its soft drinks line, which has a very low market share in its category. Lladó, area manager for private label beverages, has received an interesting offer from Cott and is fancing a number of decisions regarding the possible change of supplier and the marketing mix for the relaunch.Starting at €8.20
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Snackos SpA (B)
Ferrer, Jordi; Nueno, José LuisCase M-980MarketingSegundo de una serie de tres casos. Después de revisar detalladamente los informes de A.C. Nielsen y la evolución de las ventas de snacks salados en el canal CTK (kioskos, tiendas de caramelos, colegios, salones de máquinas recreativas, etc.), canal que Nielsen no recogía en sus informes, Giovanni Segni, director de marketing estratégico de Snackos, llegó a la conclusión de que la cuota del 69% del mercado de bolsas individuales de snacks salados...Starting at €5.74
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Snackos SpA (A)
Ferrer, Jordi; Nueno, José LuisCase M-979MarketingPrimero de una serie de tres casos. En febrero de 1993, Giovanni Segni, director de marketing estratégico de Snackos (Donar International en Italia) repasaba los informes A.C. Nielsen recibidos el día anterior en los que, una vez más, y tal como había ocurrido en los últimos años, Snackos aparecía como líder indiscutible del sector de snacks salados, con una participación del 53% en un mercado de 755.000 millones de liras.Starting at €8.20