Ivey Business School (Canada)
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Tequila Ambhar: Designing a Growth Strategy for the US Market
Mary Conway Dato-on; Silvia Cacho-ElizondoCase IVEY-9B20A026-EEntrepreneurship, Marketing, StrategyThe chief executive officer of Ambhar Global Spirits LLC joined the company in 2003, when its Tequila Ambhar brand was immersed in financial and image problems. He dedicated himself to reconfiguring the positioning of Tequila Ambhar, establishing it as a product of high quality and sophistication for knowledgeable consumers. With this conviction, he worked closely with a tequila industry consultant to modify product and marketing components and p...Starting at €8.20
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Tequila Ambhar: Designing a Growth Strategy for the US Market - Teaching Note
Mary Conway Dato-on; Silvia Cacho-ElizondoTeaching Note IVEY-8B20A026-EMarketingTeaching note for product 9B20A026.Starting at €0.00