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IDL: Enabling the Conventional Retail Industry
Yibo Lyu; Lining Bao; Qing Liu; Yushan Zhou; Shaojie Han; Liangqi Xu; Jianen Sun; Chun Kong AuCase IVEY-9B20A042-EMarketingIDL Innovation Hong Kong Co. Ltd. (IDL) was a well-known interior design company specializing in commercial retail centres. The design company’s goal was to help its partners create more value by presenting effective interior design. However, with the risStarting at €8.20
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Zarr Tech: Next Steps for a Growing Business
Julie Gosse; Martin EidenbergCase IVEY-9B19A046-EEntrepreneurship, MarketingIn 2018, founder and chief executive officer of Zarr Tech Canada Inc. (Zarr Tech), understood the need for his young business to continue along its impressive growth trajectory. However, he was unsure how this goal could best be achieved. Given the increaStarting at €8.20
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Zarr Tech: Next Steps for a Growing Business - Teaching Note
Julie Gosse; Martin EidenbergTeaching Note IVEY-8B19A046-EMarketingTeaching note for product 9B19A046.Starting at €0.00
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Dunlop Livery Antiques: Modernizing the Vintage Industry
Julie Gosse; Robert ColquhounCase IVEY-9B20A015-EEntrepreneurship, MarketingThe owner of Dunlop Livery Antiques in Dunlop, Ontario was considering a comprehensive marketing strategy with a focus on digital marketing. The industry was changing, popularity was wavering, sales were falling, and distribution channels were shifting. A new strategy was needed to increase revenue, profit, and brand awareness in the shrinking industry. Several placement choices were available, including selling online or at trade shows. A promot...Starting at €8.20
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KUB: Brand Marketing on New Media - Teaching Note
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunTeaching Note IVEY-8B20A051-EMarketingTeaching note for product 9B20A051.Starting at €0.00
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KUB: Brand Marketing on New Media
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunCase IVEY-9B20A051-EMarketingHangzhou Kub Baby Products Co. Ltd. (Kub), an e-commerce company established in 2009, sold maternal and child products. After a decade of development, Kub had earned praise from customers for the high-value, high-quality, and cost-effective products it soStarting at €8.20
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Hairstrong: Working Out a Marketing Plan - Teaching Note
Julie Gosse; Martin EidenbergTeaching Note IVEY-W34636-EEntrepreneurship, MarketingTeaching note for product W34635.Starting at €0.00
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Hairstrong: Working Out a Marketing Plan
Julie Gosse; Martin EidenbergCase IVEY-W34635-EEntrepreneurship, MarketingHairstrong Inc. (Hairstrong) sold hair scrunchies, and the business’s founder had experienced significant success since selling her first products in September 2019. Sales had reached CA$90,000, and media coverage came from outlets such as Good Morning America, Chatelaine, and Global News. However, the founder wanted to expand on the early success to double current total annual revenue and consider making Hairstrong her full-time occupation. This...Starting at €8.20
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Siesta Splash: Ringing Up Marketing Success
Julie Gosse; Martin EidenbergCase IVEY-W27965-EEntrepreneurship, MarketingIn March 2021, Siesta Splash sold colourful rings exclusively through Instagram. By the beginning of July 2021, the entrepreneurial venture had managed to exceed CA$20,000 in sales and had accumulated almost 2,000 Instagram followers. However, this success merely created more questions for the owner about how to continue to grow and scale her business. She wondered if expanding Siesta Splash’s product line, for instance by selling earrings, was a...Starting at €8.20
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Siesta Splash: Ringing Up Marketing Success - Teaching Note
Julie Gosse; Martin EidenbergTeaching Note IVEY-W27966-EEntrepreneurship, MarketingTeaching note for product W27965.Starting at €0.00