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The 91-92 Phone Card: Launch and Reassessment
Collection: IESE (España)Ref.: M-1023-EPublished: Jun 30, 2006Format: PDFPages: 24Language: English - Case
CEPSA-ENPETROL-ERT: Motor Lubricants (B)
Collection: IESE (España)Ref.: M-784-EPublished: Jan 1, 1990Format: PDFPages: 21Language: English - Case
CEPSA-ENPETROL-ERT: Motor Lubricants (A)
Collection: IESE (España)Ref.: M-783-EPublished: Jan 1, 1990Format: PDFPages: 11Language: English - Case
Tarjeta telefónica 1991-1992: Lanzamiento y reapreciación
Collection: IESE (España)Ref.: M-1023Published: Sep 1, 1996Format: PDFPages: 24Language: Spanish - Case
Caja Mediterránea de Ahorro (B)
Collection: IESE (España)Ref.: M-1029Published: Jan 1, 1997Reviewed: Jan 1, 1997Format: PDFPages: 10Language: Spanish - Case
La tarjeta telefónica (B)
Collection: IESE (España)Ref.: M-1022Published: Sep 1, 1996Reviewed: Sep 1, 1996Format: PDFPages: 53Language: Spanish - Case
El lanzamiento del Nissan Micra en Portugal
Collection: IESE (España)Ref.: M-977Published: Nov 1, 1994Reviewed: Nov 1, 1994Format: PDFPages: 13Language: Spanish - Teaching Note
Catalina in the Digital Age, Teaching Note
Collection: HBSP (USA)Ref.: HBS-516086-EPublished: Mar 17, 2016Format: PDFPages: 15Language: English - Case
Note on Neuromarketing
Collection: HBSP (USA)Ref.: HBS-512031-EPublished: Sep 19, 2011Reviewed: Jul 12, 2019Format: PDFPages: 6Language: English - Case
Catalina in the Digital Age
Collection: HBSP (USA)Ref.: HBS-514021-EPublished: Aug 6, 2013Reviewed: Aug 15, 2014Format: PDFPages: 20Language: English