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Catalina in the Digital Age, Teaching Note
Collection: HBSP (USA)Ref.: HBS-516086-EPublished: Mar 17, 2016Format: PDFPages: 15Language: English - Case
Note on Neuromarketing
Collection: HBSP (USA)Ref.: HBS-512031-EPublished: Sep 19, 2011Reviewed: Jul 12, 2019Format: PDFPages: 6Language: English - Case
Catalina in the Digital Age
Collection: HBSP (USA)Ref.: HBS-514021-EPublished: Aug 6, 2013Reviewed: Aug 15, 2014Format: PDFPages: 20Language: English - Case
Primark: nubes en el horizonte?
Collection: IESE (España)Ref.: M-1386Published: Sep 8, 2021Format: PDFPages: 29Language: Spanish - Article
Adding Social Media to the Marketing Mix
Collection: IESE (España)Ref.: ART-1968-EPublished: Jun 15, 2011Format: PDFPages: 8Language: English - Dossier
Redes sociales: únete a la conversación
Collection: IESE (España)Ref.: DOS-9Published: Jun 14, 2011Format: PDFPages: 33Language: Spanish - Dossier
The Rise of the Customer Centric Firm
Collection: IESE (España)Ref.: DOS-17-EPublished: Jun 20, 2013Format: PDFPages: 25Language: English - Article
El poder del boca-oreja en el <i>marketing mix</i>
Collection: IESE (España)Ref.: ART-1968Published: Jun 15, 2011Format: PDFPages: 8Language: Spanish - Article
Tras la pista del valor del cliente
Collection: IESE (España)Ref.: ART-2383Published: Jun 20, 2013Format: PDFPages: 6Language: Spanish - Article
Reading the Signs of Your Customer Value
Collection: IESE (España)Ref.: ART-2383-EPublished: Jun 20, 2013Format: PDFPages: 6Language: English