HBSP (USA)
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Lincoln Financial Group (A)
Godes, David B.; Lane, DavidCase HBS-508028-EMarketingLFG reorganizes its business in order to improve customer intimacy. However, to implement the strategy, they need to effect significant changes in the skills of their salespeople. This case series straddles human resource management, corporate strategy, and sales management by exploring the link between a shift in the firm's overall strategy (customer intimacy), the structural implementation of this strategy in the form of the creation of a new d...Starting at €8.20
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Lincoln Financial Group (B): Making LFD a Reality
Godes, David B.; Lane, DavidCase HBS-508029-EMarketingLFG reorganizes its business in order to improve customer intimacy. However, to implement the strategy, they need to effect significant changes in the skills of their salespeople. This case series straddles human resource management, corporate strategy, and sales management by exploring the link between a shift in the firm's overall strategy (customer intimacy), the structural implementation of this strategy in the form of the creation of a new d...Starting at €5.74
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Marketing Transformation at Mastercard
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-517040-EMarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
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DayTwo: Going to Market with Gut Microbiome
Israeli, Ayelet; Lane, DavidCase HBS-519010-EMarketingDayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in Israel, CEO Lihi Segal and her team are devising a global go-to-market plan for the firm. The team is considering several target markets, ranging from people with diabetes to professi...Starting at €8.20
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Lincoln Financial Group (B): Making LFD a Reality (Spanish version)
Godes, David B.; Lane, DavidCase HBS-513S25MarketingLFG reorganizes its business in order to improve customer intimacy. However, to implement the strategy, they need to effect significant changes in the skills of their salespeople. This case series straddles human resource management, corporate strategy, and sales management by exploring the link between a shift in the firm's overall strategy (customer intimacy), the structural implementation of this strategy in the form of the creation of a new d...Starting at €5.74
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Wal-Mart Mexico: Managing Multiple Formats
Lal, Rajiv; Rennella, Mark; Lane, DavidCase HBS-507063-EMarketingTo maximize their effectiveness, color cases should be printed in color. "On February 1, 2007, Wal-Mart Mexico (Walmex) CEO Eduardo Solorzano was preparing for a well deserved, two-week vacation on Mexico's Yucatan Peninsula. Things were going well. Wal-Mart Mexico, which consisted principally of six different retail formats, had been growing at a dizzying pace ..." This case is available in only hard copy format (HBP does not have digital distr...Starting at €8.20
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Barbara Krakow Gallery (B): Art and the Pandemic
Alvarez, Jose B.; Lane, DavidCase HBS-521031-EMarketingUpdates (A) case by describing the early impact of the Covid-19 pandemic on the art market, the renaming of the gallery as the Krakow Witkin Gallery, and the response of its partners and staff to the pandemic.Starting at €5.74
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Miroglio Fashion (A) (Spanish version)
Gupta, Sunil; Lane, DavidCase HBS-521S02MarketingFrancesco Cavarero, chief information officer of Miroglio Fashion, Italy's third-largest retailer of women's apparel, was trying to bring analytical rigor to the company's forecasting and inventory management decisions. But fashion is inherently hard to predict. Can artificial intelligence and machine learning replace human intuition in this industry?Starting at €8.20
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Marketing Transformation at Mastercard (Spanish version)
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-518S07MarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
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Lincoln Financial Group (A) (Spanish Version)
Godes, David B.; Lane, DavidCase HBS-513S24MarketingGRS reorganiza su negocio con el fin de mejorar la relación con el cliente. Sin embargo, para implementar la estrategia, que necesitan para efectuar cambios significativos en las habilidades de sus vendedores. Esta serie de casos se extiende a la gestión de recursos humanos, estrategia corporativa y gestión de ventas mediante la exploración de la relación entre un cambio en la estrategia general de la empresa (intimidad con el cliente), la implem...Starting at €8.20