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Men Buy More from Manly Men
Otterbring, Tobias; Beard, AlisonArticle HBS-F1805B-EMarketingPurveyors of high-end goods who want to increase sales to men probably should start hiring more Tom Bradys. New research from Europe shows that male shoppers' spending more than doubled when a tall, athletic-looking male employee was present in the store. Why? It may have something to do with jockeying for status.Starting at €8.20