Stanford Graduate School of Business (USA)
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Atmel: Igniting the B2c in B2B
Shiv, B; Hoyt, DCase SGSB-M360-EMarketingAtmel Corporation is a manufacturer of semiconductors (chips). It is an engineering-driven business-to-business company, and prior to 2012 its marketing was largely limited to preparation of specifications, launching new products, and trade shows. In 2012, it hired Sander Arts as Vice President of Marketing. Arts was not an engineer, and had very different ideas about how marketing could add value to the company. For instance, he believed tha...Starting at €8.20
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Avari Ramada Hotel: Pricing Hotel Rooms
Azhar, WCase SGSB-M314-EMarketingIn January 2016, Mr. Tahir Raza Mian, Assistant Sales and Marketing Manager at the Avari Hotel Lahore (until 1994 known and operated as the Avari Lahore Ramada Renaissance Hotel), was concerned about the average room rate at the hotel. For the first time since operations began in Lahore, Avari’s average room rate has fallen below that of its main competitors, Pearl Continental Hotel, The Nishat Hotel, or Heritage Luxury Suites. Tahir felt that ...Starting at €8.20
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Avari Ramada Hotel: Pricing Hotel Rooms - Teaching note
Azhar, WTeaching Note SGSB-M314TN-EMarketingTeaching note for case M314Starting at €0.00