Stanford Graduate School of Business (USA)
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Rachio: Marketing a Disruptive Sprinkler Technology
Hartmann, Wesley; Schifrin, DebraCase SGSB-M-369-EMarketingRachio, a small Denver-based company, developed and sold a disruptive technology that digitized home sprinkler systems. Rachio’s “Smart Sprinkler Controller” enabled homeowners to reduce water usage by up to 50 percent by using detailed weather reports to auto-adjust watering. Homeowners could also easily control their irrigation systems from their smartphones through the Rachio app. Rachio had seen strong early adoption, but in 2018 the percenta...Starting at €8.20