Default Category
-
Slicing and Dicing Your Pricing
Hamilton, Rebecca; Srivastava, JoydeepArticle HBS-F1001C-EMarketingManagers often focus on cost and ignore benefits to customers when pricing products. That's a big mistake, because not all components are valued equally.Starting at €8.20
-
To Sell an Ugly Product, Just Call It That
Mookerjee, Siddhanth; Dukach, DagnyArticle HBS-F2106B-EMarketingA series of studies looked at how to market visually "atypical" produce--and found that honesty was the best policy.Starting at €8.20