Default Category
-
MedNet.com Confronts 'Click-Through' Competition
Young, AllegraCase HBS-2066-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In January 2007, "MedNet.com" is a leading website that provides science-based health information free of charge tStarting at €8.20
-
Coca-Cola India: More than Just Sugar and Fizz
Sandeep Puri; Archit Kacker; Shreya GuptaCase IVEY-9B18A013-EMarketing, StrategyWhen the chief executive officer of The Coca-Cola Company made his maiden visit to India in August 2017, it was clear that he wanted the Indian branch of the company, Coca-Cola India Private Limited, to achieve many ambitious goals. These included reducing the sugar content in the company’s products, introducing more juice-based drinks and water, and making small entries into the dairy segment. For a company that had long stressed its carbonated ...Starting at €8.20
-
Coca-Cola India's Frozen Dessert Plan Heats Up Competition - Teaching Note
Sandeep Puri; Shreya Gupta; Archit KackerTeaching Note IVEY-8B18A050-EMarketingTeaching note for product 9B18A050.Starting at €0.00
-
MedNet.com Confronts 'Click-Through' Competition (Spanish version)
Young, AllegraCase HBS-208S23MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In January 2007, "MedNet.com" is a leading website that provides science-based health information free of charge to online visitors. MedNet communicates with traditional web journalism, interactive software, and social media tools such as blogs, video reports and virtual reality tours. The site operates cons...Starting at €8.20
-
Coca-Cola India: More than Just Sugar and Fizz - Teaching Note
Sandeep Puri; Archit Kacker; Shreya GuptaTeaching Note IVEY-8B18A013-EMarketingTeaching note for product 9B18A013.Starting at €0.00
-
Coca-Cola India's Frozen Dessert Plan Heats Up Competition
Sandeep Puri; Shreya Gupta; Archit KackerCase IVEY-9B18A050-EMarketingIn November 2017, Coca-Cola India Private Limited (Coca-Cola India) laid out a plan for the next summer-the introduction of a whipped frozen fruit dessert. Minute Maid Perfect Fruit, which Coca-Cola India planned to launch in India's top 10 cities in 2018, was to be an extension of the company’s Minute Maid brand. Coca-Cola India also intended to expand Maaza, its fruit drink brand, with two new variants. These extensions were to be part of the c...Starting at €8.20
-
MedNet.com Confronts 'Click-Through' Competition, Teaching Note
Young, Allegra; Barretti, Michael L.Teaching Note HBS-2067-EMarketingTeaching Note to (2067). There is a Web Metrics tool designed to accompany the case. There is no charge to you to use this online tool with your students--it is included with the purchase of the case. If you wish to review it or provide it to your students use this web address: http://hbsp.harvard.edu/multimedia/flashtools/webmetrics/index.htmlStarting at €0.00