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Natureview Farm (Spanish version)
Fleming, Karen MartinsenCase HBS-208S18MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Explores channel management issues in the U.S. food industry. Natureview Farm, a Vermont-based producer of organic yogurt with $13 million in revenues, is the leading national yogurt brand (24% market share) sold into natural foods stores. It has achieved this through its special yogurt manufacturing process...Starting at €8.20
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Natureview Farm, Teaching Note
Fleming, Karen Martinsen; Bonner, Greg; Reinbergs, IndraTeaching Note HBS-2074-EMarketingTeaching Note to (2073). There is a Channel Margins Tool designed to accompany the case. There is no charge to you to use this online tool with your students--it is included with the purchase of the case. If you wish t review it or provide it to your students use this web address: http://hbsp.harvard.edu/multimedia/flashtools/channelmargins/index.htmlStarting at €0.00
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Natureview Farm
Fleming, Karen MartinsenCase HBS-2073-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Explores channel management issues in the U.S. food industry. Natureview Farm, a Vermont-based producer of organicStarting at €8.20
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AnswerDash (Abreviado)
Ofek, Elie; Shulman, Jeffrey D.Case HBS-517S13MarketingEs 2014 y AnswerDash, una empresa respaldada por capital de riesgo, no ha visto la amplia adopción de su solución de soporte al cliente de auto-servicio en línea que estaban esperando basan en el éxito temprano en ayudar a los clientes a ahorrar y generan importantes cantidades de dinero. El Dr. Jacob O. Wobbrock y el Dr. Andrew J. Ko están revisando su estrategia de ir al mercado para determinar cómo construir un negocio viable para salir de su ...Starting at €8.20
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AnswerDash
Ofek, Elie; Shulman, Jeffrey D.Case HBS-516106-EMarketingIt is 2014 and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of money. Dr. Jacob O. Wobbrock and Dr. Andrew J. Ko are revisiting their go to market strategy to determine how to build a viable business out of their groundbreaking technology. The case ...Starting at €8.20
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AnswerDash (Abridged)
Ofek, Elie; Shulman, Jeffrey D.Case HBS-517020-EMarketingIt is 2014 and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of money. Dr. Jacob O. Wobbrock and Dr. Andrew J. Ko are revisiting their go to market strategy to determine how to build a viable business out of their groundbreaking technology. The case ...Starting at €8.20