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Natureview Farm (Spanish version)
Fleming, Karen MartinsenCase HBS-208S18MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Explores channel management issues in the U.S. food industry. Natureview Farm, a Vermont-based producer of organic yogurt with $13 million in revenues, is the leading national yogurt brand (24% market share) sold into natural foods stores. It has achieved this through its special yogurt manufacturing process...Starting at €8.20
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Wells Fargo & Co.: Respect Your Customers (A)
Quelch, John A.; Lu, IreneCase HBS-517131-EMarketingStarting at €8.20
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Wells Fargo & Co.: Respect Your Customers (B)
Quelch, John A.; Lu, IreneCase HBS-517132-EMarketingStarting at €5.74
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Natureview Farm, Teaching Note
Fleming, Karen Martinsen; Bonner, Greg; Reinbergs, IndraTeaching Note HBS-2074-EMarketingTeaching Note to (2073). There is a Channel Margins Tool designed to accompany the case. There is no charge to you to use this online tool with your students--it is included with the purchase of the case. If you wish t review it or provide it to your students use this web address: http://hbsp.harvard.edu/multimedia/flashtools/channelmargins/index.htmlStarting at €0.00
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Theranos: Small Volume Blood Testing (B)
Quelch, John A.; Lu, IreneCase HBS-517128-EMarketingSupplement to case 517127.Starting at €5.74
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Natureview Farm
Fleming, Karen MartinsenCase HBS-2073-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Explores channel management issues in the U.S. food industry. Natureview Farm, a Vermont-based producer of organicStarting at €8.20
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Theranos: Small Volume Blood Testing (A)
Quelch, John A.; Lu, IreneCase HBS-517127-EMarketingStarting at €8.20
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23andMe: Genetic Testing for Consumers (C)
Quelch, John A.; Lu, Irene; Boudreau, Emily C.Case HBS-517129-EMarketingSupplement to case 514086.Starting at €5.74