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Natureview Farm (Spanish version)
Fleming, Karen MartinsenCase HBS-208S18MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Explores channel management issues in the U.S. food industry. Natureview Farm, a Vermont-based producer of organic yogurt with $13 million in revenues, is the leading national yogurt brand (24% market share) sold into natural foods stores. It has achieved this through its special yogurt manufacturing process...Starting at €8.20
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Natureview Farm, Teaching Note
Fleming, Karen Martinsen; Bonner, Greg; Reinbergs, IndraTeaching Note HBS-2074-EMarketingTeaching Note to (2073). There is a Channel Margins Tool designed to accompany the case. There is no charge to you to use this online tool with your students--it is included with the purchase of the case. If you wish t review it or provide it to your students use this web address: http://hbsp.harvard.edu/multimedia/flashtools/channelmargins/index.htmlStarting at €0.00
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Natureview Farm
Fleming, Karen MartinsenCase HBS-2073-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Explores channel management issues in the U.S. food industry. Natureview Farm, a Vermont-based producer of organicStarting at €8.20
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El caso HBR: Locos por el "sello brit nico"
Kirby, Julia; Ferguson, Niall; Thomas, Dana; Seidman, Dov; Corkindale, GillArticle HBS-R0711AMarketingCastlebridge & Company, un fabricante de prendas de vestir exteriores de alta calidad, es una institución británica centenaria. Su sede se mantienen en Londres, pero la mayor parte de su producción se ha trasladado al exterior. Con la última fábrica nacional programado para cerca, los ejecutivos de la empresa luchan para preservar la "identidad británica" de la marca. Para el historiador Niall Ferguson, el cierre de la planta es un paso lógico. E...Starting at €8.20
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Mad About Plaid (HBR Case Study and Commentary)
Kirby, Julia; Ferguson, Niall; Thomas, Dana; Seidman, Dov; Corkindale, GillArticle HBS-R0711A-EMarketingCastlebridge & Company, a maker of high-quality outerwear, is a century-old British institution. Its headquarters remain in London, but most of its manufacturing has moved offshore. With the last domestic factory slated to close, the firm's executives struggle to preserve the "Britishness" of the brand. For historian Niall Ferguson, the plant closure is a logical step. The British public has been down this road, as have foreign consumers of Briti...Starting at €8.20
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Mad About Plaid (Commentary for HBR Case Study)
Kirby, Julia; Ferguson, Niall; Thomas, Dana; Seidman, Dov; Corkindale, GillArticle HBS-R0711Z-EMarketingCastlebridge & Company, a maker of high-quality outerwear, is a century-old British institution. Its headquarters remain in London, but most of its manufacturing has moved offshore. With the last domestic factory slated to close, the firm's executives struggle to preserve the "Britishness" of the brand. For historian Niall Ferguson, the plant closure is a logical step. The British public has been down this road, as have foreign consumers of Briti...Starting at €8.20