Ivey Business School (Canada)
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Gold Crest Hotel: Filling Room Vacancies - Teaching Note
Nicole R.D. Haggerty; Mackenzie Schmidt; Matt Bradley; Glen Thomson-Bullock; John Paul BelmonteTeaching Note IVEY-8B18A028-EMarketingTeaching note for product 9B18A028.Starting at €0.00
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Gold Crest Hotel: Filling Room Vacancies
Nicole R.D. Haggerty; Mackenzie Schmidt; Matt Bradley; Glen Thomson-Bullock; John Paul BelmonteCase IVEY-9B18A028-EMarketing, StrategyIn 2015, the general manager of the Gold Crest Hotel (Gold Crest) in Mwanza, Tanzania, had only three days to present a compelling marketing strategy for the hotel at the executive board meeting. Though the hotel had recently experienced revenue growth from its conference room bookings, management wanted to increase average yearly hotel occupancy. A new marketing strategy had to include a target consumer segment, a marketing plan, and options tha...Starting at €8.20
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Dabba Chetty Shop: Strengthening a Niche Market or Expanding Internationally
Chandrasekaran Nagarajan; Jayasankar RamanathanCase IVEY-W32167-EMarketing, Service and Operations ManagementDabba Chetty Shop was a small unique retail shop in Chennai, India that had been in operation for four generations. For more than a century, the shop had sold natural and processed materials to customers who used alternative medicines for well-being. The shop’s strong reputation was based on the quality of the materials sold. Key factors for success included the ability to identify and reliably procure materials, having an intimate knowledge of v...Starting at €8.20
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Dabba Chetty Shop: Strengthening a Niche Market or Expanding Internationally - Teaching Note
Jayasankar Ramanathan; Chandrasekaran NagarajanTeaching Note IVEY-W32168-EMarketing, Service and Operations ManagementTeaching note for product W32167.Starting at €0.00