Default Category
-
Cisco's Vision: A Smart+Connected World
Chris Laszlo; Patrick KellyCase IVEY-9B13M116-EMarketing, StrategyHaving been called upon by global leaders to use its technology to address the global crises of climate change and poverty, Cisco opts to pursue sustainability for corporate social responsibility and as a driver of differentiation and competitive advantage. The case discussion explores how the company answered this call to action and how the resulting strategies have proven effective in protecting its competitive advantage in an increasingly host...Starting at €8.20
-
Ecovative Design LLC: A Biological Materials Startup
Chris Laszlo; Abdel Latif Ladki; Abraham WeinerCase IVEY-9B13M125-EEntrepreneurship, Marketing, StrategyEcovative Designs (Ecovative), a start-up company in upstate New York, uses an innovative process to combine agricultural waste and mycelium (mushroom “roots”) to grow forms for use in a wide variety of applications, especially a protective packaging material. Not only does this new product replace the need for the environmentally harmful alternative, extruded polystyrene, but the production process is less energy intensive. It exemplifies the cr...Starting at €8.20
-
Target: Responding to the Recession
Gulati, Ranjay; Lal, Rajiv; Ross, CatherineCase HBS-510016-EMarketingWithin 10 months of Gregg Steinhafel's taking over as CEO at Target, the U.S. was mired in the most significant economic downturn in 50 years. Top competitor Wal-Mart had positioned itself well for the crisis, while Target's same store sales began to slide. While Steinhafel believed that Target's long-term strategy and positioning were right, he pondered a set of strategic and operational challenges. Did Target have the right mix of offensive and...Starting at €8.20
-
Beyond Meat: Changing Customer Behaviour in Food Consumption
Chris Laszlo; Katherine Gullett; Peter Rezk; Nilesh RautCase IVEY-9B19A053-EEntrepreneurship, MarketingIn 2014, the founder and chief executive officer of Beyond Meat, Ethan Brown, reflected on the question that had led him to start the company: “How difficult can it be to change what you eat for dinner?” The small start up based in Los Angeles, California, had faced considerable challenges in changing customer perceptions and attitudes since it was founded in 2009. Its intention was to address both health and environmental problems related to mea...Starting at €8.20
-
Target: Responding to the Recession (Spanish Version)
Gulati, Ranjay; Lal, Rajiv; Ross, CatherineCase HBS-515S02MarketingDentro de los 10 meses de Gregg Steinhafel de tomar el cargo de CEO en Target, los EE.UU. estaba sumida en la recesión económica más importante en 50 años. Principal competidor de Wal-Mart había posicionado bien para la crisis, mientras que las ventas mismas tiendas de Target comenzó a deslizarse. Mientras Steinhafel cree que la estrategia y posicionamiento a largo plazo de Target tenían razón, reflexionó un conjunto de retos estratégicos y opera...Starting at €8.20
-
Viridity Energy: The Challenge and Opportunity of Promoting Clean Energy Solutions
Chris Laszlo; Anshuman Chandrachud; Indrajeet GhatgeCase IVEY-9B12M035-EEntrepreneurship, Leadership and People Management, Marketing, StrategySmart grid companies such as Viridity Energy are finding profitable opportunities to help their customers cut energy bills and simultaneously get credit for greater environmental responsibility. But will consuming fewer dirty watts from fuel sources such as coal and natural gas be a sufficient objective for customers in the future? What will rising societal expectations, tougher environment regulations, and new distributed clean energy technologi...Starting at €8.20
-
Purolator Courier Ltd.
Lal, Rajiv; Ross, CatherineCase HBS-508054-EMarketingOn a fall day in September 2003, Robert Swanborough made his way down a thickly carpeted hallway in Purolator's headquarters in Toronto, Canada, toward a meeting with his two deputies. Several months earlier, Swanborough, then vice-president of Marketing, had been named vice-president for Sales Effectiveness atop a transformed sales division. The previous week, the team had presented to top management the results of the customer segmentation rese...Starting at €8.20
-
Tennant Company: Can “Chemical-free” Be a Pathway to Competitive Advantage
Chris Laszlo; Eric Ahearn; Indrajeet Ghatge; Garima SharmaCase IVEY-9B12M020-EEntrepreneurship, Leadership and People Management, Marketing, StrategyCompanies in every industry are attempting to reduce their use of chemicals, particularly synthetic organic compounds, where there is a perception of harm to human health or the environment. The industrial and commercial floor-cleaning equipment industry is no different, with many equipment manufacturers seeking to reduce their use of harsh cleaning chemicals such as petroleum solvents. But with every competitor pursuing similar greening efforts ...Starting at €8.20
-
Transforming AMFAM
Khurana, Rakesh; Lal, Rajiv; Ross, CatherineCase HBS-508081-EMarketingTo maximize their effectiveness, color cases should be printed in color. On a winter day in December 2007 at the American Family Mutual Insurance Company (AMFAM) headquarters in Madison, Wisconsin, Dave Anderson and Jack Salzwedel remained in the conference room after the senior management meeting had concluded. Anderson, CEO of AMFAM since January 2007 and Salzwedel, named President in August 2006, reflected together on how far the company had c...Starting at €8.20
-
HP: The Computer is Personal Again
Lal, Rajiv; Ross, CatherineCase HBS-509010-EMarketingTo maximize their effectiveness, color cases should be printed in color. In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG) gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of strategic next steps for the group. Hewlett-Packard (HP), a technology company providing a wide range of products and...Starting at €8.20