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Bringing Customers into the Boardroom
Collection: HBSP (USA)Ref.: HBS-R0411D-EPublished: Nov 1, 2004Format: PDFPages: 10Language: English - Article
The Sure Thing That Flopped (HBR Case Study and Commentary)
Collection: HBSP (USA)Ref.: HBS-R0807A-EPublished: Jul 1, 2008Format: PDFPages: 10Language: English - Book Chapter
Connection: How the Need to Relate to Oneself and Others Affects Consumer Thinking
Collection: HBSP (USA)Ref.: HBS-4458BC-EPublished: May 6, 2008Format: PDFPages: 24Language: English - Book Chapter
Resource: How Acquisitions and Their Consequences Affect Consumer Thinking
Collection: HBSP (USA)Ref.: HBS-4459BC-EPublished: May 6, 2008Format: PDFPages: 25Language: English - Article
The Sure Thing That Flopped (HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R0807X-EPublished: Jul 1, 2008Format: PDFPages: 6Language: English - Article
The Sure Thing That Flopped (Commentary for HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R0807Z-EPublished: Jul 1, 2008Format: PDFPages: 5Language: English - Article
El caso HBR: El éxito seguro que fracas
Collection: HBSP (USA)Ref.: HBS-R0807APublished: Jul 1, 2008Format: PDFPages: 8Language: Spanish - Case
Rewarding Loyalty (Spanish version)
Collection: HBSP (USA)Ref.: HBS-510S16Published: Mar 10, 2006Reviewed: Sep 27, 2001Format: PDFPages: 21Language: Spanish - Book Chapter
Foundations of Deep Metaphors: How Managers Benefit from Discovering Consumer Similarities
Collection: HBSP (USA)Ref.: HBS-4453BC-EPublished: May 6, 2008Format: PDFPages: 21Language: English - Book Chapter
Balance: How Justice, Equilibrium, and the Interplay of Elements Affect Consumer Thinking
Collection: HBSP (USA)Ref.: HBS-4454BC-EPublished: May 6, 2008Format: PDFPages: 19Language: English