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Back to the Roots
Keenan, Elizabeth A.; John, Leslie K.Case HBS-518073-EMarketingBack to the Roots (BTTR) is a start-up with a social mission to "undo food"-to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders Nikhil Arora and Alex Velez were contemplating their next move. The company had an eclectic portfolio of products, including ready-to-grow products, which included gardens in a can, and ready-to-eat products, which included cereals, and was being courted by two major players in ...Starting at €8.20
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Kiehl's Since 1851: Pathway to Profitable Growth
Dolan, Robert J.; John, Leslie K.Case HBS-514044-EMarketingStarting at €8.20
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CVS Health: Promoting Drug Adherence
John, Leslie K.; Quelch, John A.; Huckman, Robert S.Case HBS-515010-EMarketingThe case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from societal, public policy, and firm perspectives. A test of the program, costing hundreds of thousands of dollars to implement, increased the proportion of adherent customers by 1.4 percentage points. Students are asked to quantify the system-wide economic benefit of this improvement and draw upon insights from behavioral sci...Starting at €8.20
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Making stickK Stick: The Business of Behavioral Economics, Teaching Note
John, Leslie K.; Norton, Michael I.Teaching Note HBS-515088-EMarketingTeaching note for case 514019.Starting at €0.00
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Success HR: Simplifying For Success
Dominic Lim; Jarvis Lu; Amaara DhanjiCase IVEY-9B20A041-EEntrepreneurship, Marketing, StrategyIn late August 2018, the chief operating officer of Success HR Solutions, a Vietnamese software start-up, was contemplating the strategy for relaunching her product, a cloud-based human resources software product that handled various payroll and human resStarting at €8.20
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What's the Value of a Like
John, Leslie K.; Mochon, Daniel; Emrich, Oliver; Schwartz, JanetArticle HBS-R1702H-EMarketingBrands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon the scene. In a series of experiments, the researchers tested four increasingly interactive ways in which Facebook might affect customers' behavior. First, they explored whether li...Starting at €8.20
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Success HR: Simplifying For Success - Teaching Note
Dominic Lim; Jarvis Lu; Amaara DhanjiTeaching Note IVEY-8B20A041-EMarketingTeaching note for product 9B20A041.Starting at €0.00
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Back to the Roots, Teaching Note
Keenan, Elizabeth A.; John, Leslie K.Teaching Note HBS-520028-EMarketingTeaching note for case 518073.Starting at €0.00
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Kiehl's Since 1851: Pathway to Profitable Growth (B)
Dolan, Robert J.; John, Leslie K.Case HBS-514046-EMarketingTo maximize their effectiveness, color cases should be printed in color.Starting at €5.74
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Kiehl's Since 1851: Pathway to Profitable Growth, Teaching Note
John, Leslie K.; Dolan, Robert J.Teaching Note HBS-515087-EMarketingTeaching note for cases 514044 and 514046.Starting at €0.00