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AnswerDash (Abreviado)
Ofek, Elie; Shulman, Jeffrey D.Case HBS-517S13MarketingEs 2014 y AnswerDash, una empresa respaldada por capital de riesgo, no ha visto la amplia adopción de su solución de soporte al cliente de auto-servicio en línea que estaban esperando basan en el éxito temprano en ayudar a los clientes a ahorrar y generan importantes cantidades de dinero. El Dr. Jacob O. Wobbrock y el Dr. Andrew J. Ko están revisando su estrategia de ir al mercado para determinar cómo construir un negocio viable para salir de su ...Starting at €8.20
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AnswerDash
Ofek, Elie; Shulman, Jeffrey D.Case HBS-516106-EMarketingIt is 2014 and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of money. Dr. Jacob O. Wobbrock and Dr. Andrew J. Ko are revisiting their go to market strategy to determine how to build a viable business out of their groundbreaking technology. The case ...Starting at €8.20
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AnswerDash (Abridged)
Ofek, Elie; Shulman, Jeffrey D.Case HBS-517020-EMarketingIt is 2014 and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of money. Dr. Jacob O. Wobbrock and Dr. Andrew J. Ko are revisiting their go to market strategy to determine how to build a viable business out of their groundbreaking technology. The case ...Starting at €8.20