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Jakson: Evolution of a Brand
Bipul KumarCase IVEY-9B18A041-EEntrepreneurship, MarketingJakson Group (Jakson) was a pioneer in the field of acoustic diesel generator sets. It was also one of the largest original equipment manufacturers for Cummins India Limited. Jakson had a compound annual growth rate of 23 per cent between 2000 and 2008. However, competitive forces and the 2008 global economic downturn posed tough business challenges for the company. In December 2010, the top management was contemplating how to reinforce the Jakso...Starting at €8.20
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CNS Worldwide, Teaching Note
Dolan, Robert J.; Easwar, KarthikTeaching Note HBS-917532-EMarketingTeaching note for case 917531.Starting at €0.00
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Forta Furniture: International Expansion, Teaching Note
Quelch, John A.; Easwar, KarthikTeaching Note HBS-918548-EMarketingTeaching note for case 918547.Starting at €0.00
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International Expansion
Quelch, John A.; Easwar, KarthikCase HBS-919S06MarketingThe Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings. In addition, the case suggests there are many routes to global expansion; a firm could look to build a brand in these new markets or compete as a private label. Further, the case add...Starting at €8.20
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CNS Worldwide (Spanish version)
Dolan, Robert J.; Easwar, KarthikCase HBS-919S02MarketingCNS Worldwide has long been the market share leader in the IaaS cloud server market, yet it has remained unprofitable for years. Industry capacity utilization is low, and prices have declined over 70% over the last decade. CNS is considering withdrawing from the market if it cannot find a way to increase prices. As a large public bid is about to be held, CNS must decide whether to bid and, if so, at what price. This case is intended for use an i...Starting at €8.20
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Forta Furniture: International Expansion
Quelch, John A.; Easwar, KarthikCase HBS-918547-EMarketingThe Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings. In addition, the case suggests there are many routes to global expansion; a firm could look to build a brand in these new markets or compete as a private label. Further, the case add...Starting at €8.20
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Invento Robotics: Launching Humanoid Robots - Teaching Note
M Harshvardhan; Bipul KumarTeaching Note IVEY-8B21A019-EMarketingTeaching note for product 9B21A019.Starting at €0.00
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Invento Robotics: Launching Humanoid Robots
M Harshvardhan; Bipul KumarCase IVEY-9B21A019-EMarketingBased in Bengaluru, India, Invento Robotics (Invento) was a start-up that manufactured humanoid robots. In October 2017, Invento received a mandate to develop a humanoid robot to welcome India’s prime minister and the US president’s senior adviser at the Global Entrepreneurship Summit that year in Hyderabad. It was a high-stakes event for Invento; a positive reception to the robots would mean many leads for the company, while a negative response ...Starting at €8.20