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Real Products in Imaginary Worlds (Spanish version)
Castronova, EdwardArticle HBS-F0505CMarketingThe online universe is ripe for product placements, suggests Edward Castronova of Indiana University.Starting at €8.20
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Pointed Lesson About Product Features (Spanish version)
Abrahams, MarcArticle HBS-F0603BMarketingCompanies tend to rely on industry wisdom about where to put their R&D dollars to improve their products. But sometimes the industry is wrong.Starting at €8.20