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Pricing Policies That Protect Your Brand
Israeli, Ayelet; Zelek, Eugene F., Jr.Article HBS-R2002E-EMarketingcrafting and enforcing pricing policies that discourage anyone from advertising or selling a firm's products at an unauthorized discount. This article lays out the four steps essential to designing and enforcing policies with teeth that stay on the right side of antitrust law.Starting at €8.20
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Talk About Brand Strategy (Spanish version)
Mizik, Natalie; Jacobson, RobertArticle HBS-F0510JMarketingCommunicating your brand strategy to the financial community can boost share price, say Columbia Business School's Natalie Mizik and University of Washington Business School's Robert Jacobson.Starting at €8.20