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Marketing in an Unpredictable World (Spanish version)
Watts, Duncan J.; Hasker, SteveArticle HBS-F0609GMarketingPredicting entertainment mega-hits is a risky proposition. Instead, marketers can adopt five strategies to exploit consumers' social influence as it emerges.Starting at €8.20
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Viral Marketing for the Real World
Watts, Duncan J.; Peretti, JonahArticle HBS-F0705A-EMarketingBy combining viral-marketing tools with mass marketing, you can extend your reach at minimal cost.Starting at €8.20
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Keeping to the Fairway (HBR Case Study and Commentary) (Spanish version)
Waite, Thomas J.; Zyman, Sergio; Murphy, James E.; Skildum-Reid, Kim; Argenti, Paul A.Article HBS-R0304AMarketingSandy Michaels, chief marketing officer of financial services giant Pace Sterling, faces a tough dilemma now that the high-profile golf tournament her company sponsors has been tainted with controversy. The Dover Hill country club, where the prestigious Champions invitational is played, accepts only men as members. This year, a powerful women's organization has decided to make a bigger issue of that exclusivity. Under pressure from the Women's Ri...Starting at €8.20
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Viral Marketing for the Real World (Spanish version)
Watts, Duncan J.; Peretti, JonahArticle HBS-F0705AMarketingBy combining viral-marketing tools with mass marketing, you can extend your reach at minimal cost.Starting at €8.20
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Keeping to the Fairway (HBR Case Study and Commentary)
Waite, Thomas J.; Zyman, Sergio; Murphy, James E.; Skildum-Reid, Kim; Argenti, Paul A.Article HBS-R0304A-EMarketingSandy Michaels, chief marketing officer of financial services giant Pace Sterling, faces a tough dilemma now that the high-profile golf tournament her company sponsors has been tainted with controversy. The Dover Hill country club, where the prestigious Champions invitational is played, accepts only men as members. This year, a powerful women's organization has decided to make a bigger issue of that exclusivity. Under pressure from the Women's Ri...Starting at €8.20