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Marketing in an Unpredictable World (Spanish version)
Watts, Duncan J.; Hasker, SteveArticle HBS-F0609GMarketingPredicting entertainment mega-hits is a risky proposition. Instead, marketers can adopt five strategies to exploit consumers' social influence as it emerges.Starting at €8.20
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How Leaders Can Drive Sales
Capon, Noel; Senn, Christoph; Chung, Doug J.; Cespedes, Frank V.Article HBS-R2102B-EMarketing"When CEOs Make Sales Calls," "How to Shift from Selling Products to Selling Services," and "Selling After the Crisis."Starting at €8.20