Default Category
-
Do Customer Communities Pay Off (Spanish version)
Algesheimer, Rene; Dholakia, Paul M.Article HBS-F0611EMarketingNew research says they do, in spades, especially for online businesses.Starting at €8.20
-
Charge What Your Products Are Worth (Spanish version)
Bala, Venkatesh; Green, JasonArticle HBS-F0709DMarketingFor customers, value has two components: benefits received and price paid. After gauging their customers' perceptions of value, managers can plot a simple chart that reveals any misalignment and use it to balance the benefit-price equation.Starting at €8.20
-
Charge What Your Products Are Worth
Bala, Venkatesh; Green, JasonArticle HBS-F0709D-EMarketingFor customers, value has two components: benefits received and price paid. After gauging their customers' perceptions of value, managers can plot a simple chart that reveals any misalignment and use it to balance the benefit-price equation.Starting at €8.20