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Hidden Wealth in B2B Brands (Spanish version)
Gregory, James R.; Sexton, Donald E.Article HBS-F0703CMarketingManagers consistently skimp on B2B brand building. That's an expensive mistake.Starting at €8.20
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Hidden Wealth in B2B Brands
Gregory, James R.; Sexton, Donald E.Article HBS-F0703C-EMarketingManagers consistently skimp on B2B brand building. That's an expensive mistake.Starting at €8.20