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Rethinking the 4 P's (Spanish version)
Ettenson, Richard; Conrado, Eduardo; Knowles, JonathanArticle HBS-F1301CMarketingThe traditional marketing mix--product, place, price, promotion--yields narrow strategies that are increasingly at odds with the imperative to deliver solutions. Marketers need to adopt a new framework focused on solutions, access, value, and education--SAVE.Starting at €8.20
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What Makes a Great Tweet
Andre, Paul; Bernstein, Michael; Luther, KurtArticle HBS-F1205Z-EMarketingThree researchers set up a website to get ratings of almost 44,000 tweets. What they learned can help you make your messages on Twitter more useful and more appealing. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20
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Rethinking the 4 P's
Ettenson, Richard; Conrado, Eduardo; Knowles, JonathanArticle HBS-F1301C-EMarketingThe traditional marketing mix--product, place, price, promotion--yields narrow strategies that are increasingly at odds with the imperative to deliver solutions. Marketers need to adopt a new framework focused on solutions, access, value, and education--SAVE.Starting at €8.20