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Blogger in Their Midst (HBR Case Study and Commentary) (Spanish version)
Suitt, Halley; Weinberger, David; Samuelson, Pamela; Motameni, Erin; Ozzie, RayArticle HBS-R0309AMarketingIt was five minutes before show time, and only 15 people had wandered into the conference room to hear Lancaster-Webb CEO Will Somerset introduce the company's latest line of surgical gloves. More important, sales prospect Samuel Taylor, medical director of the Houston Clinic, had failed to show. Will walked out of the ballroom to steady his nerves and noticed a spillover crowd down the hall. He made a "What's up?" gesture to Judy Chen, Lancaster...Starting at €8.20
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One Cafe Chain's Facebook Experiment
Dholakia, Utpal M.; Durham, EmilyArticle HBS-F1003E-EMarketingHow much can you really influence consumers when you launch a Facebook page to attract "fans" and to pepper them with messages and offers? Quite a lot, one small cafe chain found.Starting at €8.20
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Blogger in Their Midst (HBR Case Study and Commentary)
Suitt, Halley; Weinberger, David; Samuelson, Pamela; Motameni, Erin; Ozzie, RayArticle HBS-R0309A-EMarketingIt was five minutes before show time, and only 15 people had wandered into the conference room to hear Lancaster-Webb CEO Will Somerset introduce the company's latest line of surgical gloves. More important, sales prospect Samuel Taylor, medical director of the Houston Clinic, had failed to show. Will walked out of the ballroom to steady his nerves and noticed a spillover crowd down the hall. He made a "What's up?" gesture to Judy Chen, Lancaster...Starting at €8.20