HBSP (USA)
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Forget Viral Marketing-Make the Product Itself Viral (Spanish version)
Aral, Sinan; Walker, DylanArticle HBS-F1106ZMarketingViral features embedded in your product can have an explosive effect on adoption. Automatic notifications, which are passive, get the most hits. But personalized features, such as user-to-user invitations, are three times as effective per message. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20
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What Would Ashton Do--and Does It Matter
Aral, SinanArticle HBS-F1305A-EMarketingSocial influence marketing is a powerful tool--but understanding how influence actually works is more complicated than it might appear, because correlation and causation are easily confused. Robust analytics can help marketers get it right, enabling them to design effective campaigns and avoid costly mistakes.Starting at €8.20
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Forget Viral Marketing-Make the Product Itself Viral
Aral, Sinan; Walker, DylanArticle HBS-F1106Z-EMarketingViral features embedded in your product can have an explosive effect on adoption. Automatic notifications, which are passive, get the most hits. But personalized features, such as user-to-user invitations, are three times as effective per message. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20