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What's Your Social Media Strategy? (Spanish version)
Wilson, H. James; Guinan, P.J.; Parise, Salvatore; Weinberg, Bruce D.Article HBS-F1107AMarketingHaving analyzed more than 1,100 companies across a range of industries and geographies, the authors outline four strategies firms are using to make smart use of new forms of communication, depending on their tolerance for uncertainty and the levels of results sought.Starting at €8.20
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What's Your Social Media Strategy
Wilson, H. James; Guinan, P.J.; Parise, Salvatore; Weinberg, Bruce D.Article HBS-F1107A-EMarketingHaving analyzed more than 1,100 companies across a range of industries and geographies, the authors outline four strategies firms are using to make smart use of new forms of communication, depending on their tolerance for uncertainty and the levels of results sought.Starting at €8.20