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Case of the Profitless PC (HBR Case Study and Commentary)
Blackburn, Andy; Halprin, Matt; Veloria, Ruth; Dubinsky, Donna; Keeley, Larry; Quesnelle, George; Ward, Scott; Pifer, Philip; Moore, GeoffArticle HBS-98603-EMarketingThis fictitious case written by Andy Blackburn, a Boston Consulting Group vice president based in San Francisco, explores the question of how PC companies can make money in the increasingly price-competitive consumer market. The senior staff of Praxim, a multibillion-dollar maker of desktop computers, face some tough questions: Is it possible to make money selling personal computers to consumers? And if so, how? What resources need to be mustered...Starting at €8.20
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Why Digital Media Require a Strategic Rethink
Smith, Michael D.; Telang, RahulArticle HBS-F1210C-EMarketingMedia companies have traditionally delayed product availability in low-margin channels to maximize revenue in high-margin ones. New research on books, movies, TV, and music suggests that digital markets make this strategy much less effective. Three strategies companies can use to reduce piracy of their content.Starting at €8.20