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Smarter Way to Sell Commodities
Lurie, Robert S.; Kohli, Ajay K.Article HBS-F0204D-EMarketingMany commodities sellers resort to price cuts to attract customers; they fail to realize that their customers will pay premium prices for the right deals. The secret lies in reducing customers' risks.Starting at €8.20
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Why Digital Media Require a Strategic Rethink
Smith, Michael D.; Telang, RahulArticle HBS-F1210C-EMarketingMedia companies have traditionally delayed product availability in low-margin channels to maximize revenue in high-margin ones. New research on books, movies, TV, and music suggests that digital markets make this strategy much less effective. Three strategies companies can use to reduce piracy of their content.Starting at €8.20