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Why Digital Media Require a Strategic Rethink
Smith, Michael D.; Telang, RahulArticle HBS-F1210C-EMarketingMedia companies have traditionally delayed product availability in low-margin channels to maximize revenue in high-margin ones. New research on books, movies, TV, and music suggests that digital markets make this strategy much less effective. Three strategies companies can use to reduce piracy of their content.Starting at €8.20