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Make Your Best Customers Even Better
Yoon, Eddie; Carlotti, Steve; Moore, DennisArticle HBS-F1403A-EMarketingCompanies that focus on their "superconsumers"--a subset of heavy consumers who are highly engaged with a category and a brand--can realize even greater sales from them, along with new product ideas and insights that can help products gain mass appeal.Starting at €8.20