Default Category
-
Ads That Don't Overstep
John, Leslie K.; Kim, Tami; Barasz, KateArticle HBS-R1801C-EMarketingData gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with tailored ads. But when this practice feels invasive to people, it can prompt a strong backlash. Marketers today need to understand where to the draw the line. The good news is that psyc...Starting at €8.20