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Putting Yourself in the Customer's Shoes Doesn't Work
Collection: HBSP (USA)Ref.: HBS-F1503B-EPublished: Mar 1, 2015Format: PDFPages: 3Language: English - Article
Holding Fast (HBR Case Study and Commentary)
Collection: HBSP (USA)Ref.: HBS-R0506A-EPublished: Jun 1, 2005Format: PDFPages: 9Language: English