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Consultant's Comeuppance (HBR Case Study and Commentary)
Buday, Robert; Bane, William P.; Van Berkel, Tom; Klein, Peter; Stone, TriciaArticle HBS-R0302A-EMarketingFor ten years, Jeff Patterson's firm, Flynn Fuller Consulting, has worked on projects for financial services giant GloBank. Now Jeff's contact, Bill Holland, says another project is imminent--good news for the recession-battered consultancy--but there's just one problem: GloBank has an enigmatic new CEO, H. Frank Maloney III. Brought in to restore profitability, Maloney has been examining GloBank's bottom line, looking for places to cut. The new ...Starting at €8.20
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I Am My Own Database (Spanish version)
Watson, Richard T.Article HBS-F0411AMarketingBy allowing consumers to control data about their purchases and preferences, says business and technology professor Richard T. Watson, companies can get a better sense of what their customers want to buy.Starting at €8.20
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Consultant's Comeuppance (HBR Case Study and Commentary) (Spanish version)
Buday, Robert; Bane, William P.; Van Berkel, Tom; Klein, Peter; Stone, TriciaArticle HBS-R0302AMarketingFor ten years, Jeff Patterson's firm, Flynn Fuller Consulting, has worked on projects for financial services giant GloBank. Now Jeff's contact, Bill Holland, says another project is imminent--good news for the recession-battered consultancy--but there's just one problem: GloBank has an enigmatic new CEO, H. Frank Maloney III. Brought in to restore profitability, Maloney has been examining GloBank's bottom line, looking for places to cut. The new ...Starting at €8.20