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Do You Thank the Taxpayer for Your Bailout (HBR Case Study)
Raggio, Randle D.Article HBS-R0906X-EMarketingReliantShare Bank is about to receive $5 billion in U.S. federal assistance. After all the negative publicity, CEO Ben Marshall knows he needs to deliver a positive message to customers and the market. His chief customer officer, Ammon Rodriguez, proposes an ad campaign thanking the taxpayers for their "investment." CFO Vernon Scott argues instead for focusing investors' and opinion makers' attention on the bank's recapitalized balance sheet and ...Starting at €8.20
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Do You Thank the Taxpayer for Your Bailout (Commentary for HBR Case Study)
Raggio, Randle D.Article HBS-R0906Z-EMarketingReliantShare Bank is about to receive $5 billion in U.S. federal assistance. After all the negative publicity, CEO Ben Marshall knows he needs to deliver a positive message to customers and the market. His chief customer officer, Ammon Rodriguez, proposes an ad campaign thanking the taxpayers for their "investment." CFO Vernon Scott argues instead for focusing investors' and opinion makers' attention on the bank's recapitalized balance sheet and ...Starting at €8.20
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Case of the Profitless PC (HBR Case Study and Commentary)
Blackburn, Andy; Halprin, Matt; Veloria, Ruth; Dubinsky, Donna; Keeley, Larry; Quesnelle, George; Ward, Scott; Pifer, Philip; Moore, GeoffArticle HBS-98603-EMarketingThis fictitious case written by Andy Blackburn, a Boston Consulting Group vice president based in San Francisco, explores the question of how PC companies can make money in the increasingly price-competitive consumer market. The senior staff of Praxim, a multibillion-dollar maker of desktop computers, face some tough questions: Is it possible to make money selling personal computers to consumers? And if so, how? What resources need to be mustered...Starting at €8.20
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El caso HBR: Deber amos agradecer a los contribuyentes por pagar nuestro rescate
Raggio, Randle D.Article HBS-R0906BMarketingReliantShare Banco está a punto de recibir $ 5 mil millones en asistencia federal EE.UU.. Después de toda la publicidad negativa, CEO Ben Marshall sabe que tiene que entregar un mensaje positivo a los clientes y el mercado. Su director de cliente, Amón Rodríguez, propone una campaña publicitaria dando las gracias a los contribuyentes por su "inversión". CFO de Scott Vernon sostiene en lugar de centrarse y formadores de opinión atención de los inv...Starting at €8.20
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Do You Thank the Taxpayer for Your Bailout? (HBR Case Study and Commentary)
Raggio, Randle D.Article HBS-R0906B-EMarketingReliantShare Bank is about to receive $5 billion in U.S. federal assistance. After all the negative publicity, CEO Ben Marshall knows he needs to deliver a positive message to customers and the market. His chief customer officer, Ammon Rodriguez, proposes an ad campaign thanking the taxpayers for their "investment." CFO Vernon Scott argues instead for focusing investors' and opinion makers' attention on the bank's recapitalized balance sheet and ...Starting at €8.20