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Hidden Wealth in B2B Brands (Spanish version)
Gregory, James R.; Sexton, Donald E.Article HBS-F0703CMarketingManagers consistently skimp on B2B brand building. That's an expensive mistake.Starting at €8.20
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Hidden Wealth in B2B Brands
Gregory, James R.; Sexton, Donald E.Article HBS-F0703C-EMarketingManagers consistently skimp on B2B brand building. That's an expensive mistake.Starting at €8.20
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What Today's Rainmakers Do Differently
Dixon, Matthew; McKenna, Ted; Channer, Rory; Freeman, KarenArticle HBS-R2306D-EMarketingAs "doer-sellers," professional services partners are responsible for not just delivering services but also the entire business-development process. As "rainmakers," they must build awareness of their expertise in the market to generate demand, identify and close new client business, deliver the work to the client, and then renew and expand the relationship over time. But there is a growing problem with this long-standing practice: Clients are mu...Starting at €8.20