Default Category
-
Under Armour's Founder on Learning to Leverage Celebrity Endorsements
Plank, KevinArticle HBS-R1205A-EMarketingPlank's $1 billion company probably started on a college football field, where his sweat-soaked T-shirts drove the future CEO crazy. After graduation he found a fabric that would wick away moisture and stay light, so he produced a bunch of prototypes. Beginning with an impressive network of former teammates who had gone on to the pros, Plank gradually spread the word about his product. Soon he was outfitting entire teams. But within a couple of y...Starting at €8.20