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The Rise of the Chief Marketing Technologist
Brinker, Scott; McLellan, LauraArticle HBS-R1407F-EMarketingMarketing is rapidly becoming one of the most technology-dependent functions in business. In response, a new type of executive is emerging--the chief marketing technologist. CMTs are part strategist, part creative director, part technology leader, and part teacher. They go by various titles, but they share a common job, intersecting with four key stakeholders in the organization: (1) The CMO and other senior marketing executives. Here, the CMT su...Starting at €8.20