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The Elements of Value (Spanish version)
Almquist, Eric; Senior, John; Bloch, NicholasArticle HBS-R1609CMarketingdescribing their behavior around products and services. They arrange the elements in a pyramid according to four kinds of needs, with "functional" at the bottom, followed by "emotional," "life changing," and then "social impact" at the peak. The authors provide real-world examples to demonstrate how companies have used the elements to grow revenue, refine product design to better meet customers' needs, identify where customers perceive strengths...Starting at €8.20
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The Elements of Value
Almquist, Eric; Senior, John; Bloch, NicholasArticle HBS-R1609C-EMarketingWhat consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their performance in existing markets or break into new markets. In the right combinations, the authors' analysis shows, those elements will pay off in stronger customer loyalty, greater consumer willingness to try a particular brand, and sustained revenue growth....Starting at €8.20
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Consultant's Comeuppance (HBR Case Study and Commentary)
Buday, Robert; Bane, William P.; Van Berkel, Tom; Klein, Peter; Stone, TriciaArticle HBS-R0302A-EMarketingFor ten years, Jeff Patterson's firm, Flynn Fuller Consulting, has worked on projects for financial services giant GloBank. Now Jeff's contact, Bill Holland, says another project is imminent--good news for the recession-battered consultancy--but there's just one problem: GloBank has an enigmatic new CEO, H. Frank Maloney III. Brought in to restore profitability, Maloney has been examining GloBank's bottom line, looking for places to cut. The new ...Starting at €8.20
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Consultant's Comeuppance (HBR Case Study and Commentary) (Spanish version)
Buday, Robert; Bane, William P.; Van Berkel, Tom; Klein, Peter; Stone, TriciaArticle HBS-R0302AMarketingFor ten years, Jeff Patterson's firm, Flynn Fuller Consulting, has worked on projects for financial services giant GloBank. Now Jeff's contact, Bill Holland, says another project is imminent--good news for the recession-battered consultancy--but there's just one problem: GloBank has an enigmatic new CEO, H. Frank Maloney III. Brought in to restore profitability, Maloney has been examining GloBank's bottom line, looking for places to cut. The new ...Starting at €8.20