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The New Sales Imperative (Spanish version)
Toman, Nicholas; Adamson, Brent; Gomez, CristinaArticle HBS-R1702JMarketingThey work to understand customers' purchase journeys; identify significant customer challenges at each buying stage; arm their sellers with tools to help overcome each challenge; and track customers' purchase progress so that they can intervene to keep the process on track.Starting at €8.20
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How Leaders Can Drive Sales
Capon, Noel; Senn, Christoph; Chung, Doug J.; Cespedes, Frank V.Article HBS-R2102B-EMarketing"When CEOs Make Sales Calls," "How to Shift from Selling Products to Selling Services," and "Selling After the Crisis."Starting at €8.20