Darden University of Virginia (USA)
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Mickey Mouse Takes a Stand: Does Sociopolitical Activism Change the Disney Story?
Whitler, Kimberly A.; Goodman, Alex; McNeilly, Mark; Goodman, AdamCase DARDEN-M-1031-EMarketingThis case presents the Walt Disney Company’s (Disney’s) involvement in Florida House Bill 1557, the Parental Rights in Education Act, known by opponents as the “Don’t Say Gay” bill. It can be used to help students consider activism from a multi-stakeholder perspective and the potential consequences of engagement to a company’s brand image (i.e., reputation) and business. The case presents a chronology of the events and company statements as the f...Starting at €8.20